Creative Pricing and Packaging for Photographers
Join other wedding and portrait photographers in effectively pricing and packaging their services through the psychological understanding behind consumption. If you’re wondering what the best way is to...
View ArticleChoosing is Painful
Continued From: Psychology of Choosing Let’s examine the pain points associated with choosing. Making a choice requires sacrifice. Choosing one usually means not choosing another. In some situations,...
View ArticleSecrets on How To Handle Discounters
Growing up in an Asian ethnic enclave, I know all about discounts. At times, it’s part of the culture. Even when I was visiting China, a buyer could automatically presume that the proposed price given...
View ArticleHow to be Fearless in Pricing
We understand value by comparing it to other items in the same category. For example, the price for a night at Four Seasons is indicative of its perceived higher value when compared to the price for a...
View ArticleHow to Name Your Packages
A vital element of packaging and promoting your products is language. It matters a lot. I’m talking about word choice, the overall tone, the style portrayed, and even brand associations. For instance,...
View ArticleCreate Photographer Packages that Sell
Dan Ariely, a famed behavioral economics professor at Duke University, conducted an experiment on our control over the choices we make; or lack of in this case. Economist magazine offered subscriptions...
View ArticleHow to Make Discounting Work
Are discounts really that bad? They get certain people to buy. For example, my fiancée is adamant about eating organic foods, but I was surprised one day when she came home with a box of inorganic...
View Article
More Pages to Explore .....