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Creative Pricing and Packaging for Photographers

Join other wedding and portrait photographers in effectively pricing and packaging their services through the psychological understanding behind consumption. If you’re wondering what the best way is to...

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Choosing is Painful

Continued From: Psychology of Choosing Let’s examine the pain points associated with choosing. Making a choice requires sacrifice. Choosing one usually means not choosing another. In some situations,...

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Secrets on How To Handle Discounters

Growing up in an Asian ethnic enclave, I know all about discounts. At times, it’s part of the culture. Even when I was visiting China, a buyer could automatically presume that the proposed price given...

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How to be Fearless in Pricing

We understand value by comparing it to other items in the same category. For example, the price for a night at Four Seasons is indicative of its perceived higher value when compared to the price for a...

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How to Name Your Packages

A vital element of packaging and promoting your products is language. It matters a lot. I’m talking about word choice, the overall tone, the style portrayed, and even brand associations. For instance,...

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Create Photographer Packages that Sell

Dan Ariely, a famed behavioral economics professor at Duke University, conducted an experiment on our control over the choices we make; or lack of in this case. Economist magazine offered subscriptions...

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How to Make Discounting Work

Are discounts really that bad? They get certain people to buy. For example, my fiancée is adamant about eating organic foods, but I was surprised one day when she came home with a box of inorganic...

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